Capturing the essence of a corporate brand personality: A Western brand in Eastern Europe
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Brand Management
سال: 2006
ISSN: 1350-231X,1479-1803
DOI: 10.1057/palgrave.bm.2550056